All posts tagged FreeMediaOnline.org

Strategic U.S. Broadcasting Plan from Absentee Board Raises Many Questions — Free Media Online

FreeMediaOnline.org Logo. FreeMediaOnline.org Washington, D.C – Truckee, CA, November 1, 2011 — Free Media Online Commentary

The Broadcasting Board of Governors (BBG) has released what it calls “the framework of its new strategic plan to enhance the global impact of U.S. international broadcasting through innovation and integration.” Apparently, not even BBG members have seen a copy of the full plan, which was developed by the executive staff, but what has been published Tuesday in Washington raises many doubts about the direction of U.S. international broadcasting. Here are some of Free Media Online concerns:

1. Absentee Board During the crucial time in the development of the strategic plan, most BBG members did not show up regularly for board meetings. Starting July 2010, only three BBG members (Ashe, Isaacson, Mulhaupt) have a perfect attendance record. Others were often absent, which may indicate low level of their interest and involvement in what should have been a period of close scrutiny of numerous staff reports and recommendations regarding the strategic plan.

This raises the question whether the BBG bureaucracy has received proper guidance and supervision from the absentee, part-time Board and to what extent the plan reflects the staff’s own bureaucratic interests, which may be incompatible with the expectations of Congress and the American people.

2. No Cost Estimate There is nothing in the plan that would tell Congress and the American people how much it is going to cost U.S. taxpayers. Other than making unsupported and unrealistic claims of expected gains in audience reach, there is also nothing in the plan to indicate what the United States would gain from its implementation in terms of program impact and savings, if any.

3. Failed Management Team The strategic plan was developed by the same BBG executives who proposed to terminate all Voice of America radio and satellite television transmissions to China on October 1, 2011, the anniversary of the founding of the People’s Republic of China. This proposal was criticized by human rights activists in China and in the U.S. It was rejected by Democrats and Republicans in committees both in the House and the Senate.

The same team had proposed and the previous Board had approved the termination of VOA radio and television to Russia, a decision that — despite strong objections from key members of Congress — was implemented in 2008, just 12 days before Russian armed forces invaded and occupied part of the Republic of Georgia. The team that developed the strategic plan opted for the Internet-only program delivery for VOA in China despite Beijing’s effective Internet censorship and blocking of VOA websites.

4. No One to Explain America to the World The framework of the BBG strategic plan ignores Public Law 94-350, which requires the Voice of America (VOA) “to present the policies of the United States clearly and effectively, and [also to] present responsible discussion and opinion on these policies.”

5. VOA Ignored; Its Employees Considered a Liability The BBG’s new mission statement: “To inform, engage and connect people around the world in support of freedom and democracy” also fails to reflect Public Law 94-350′s mandate that in addition to providing news, VOA “will represent America, not any single segment of American society, and will therefore present a balanced and comprehensive projection of significant American thought and institutions.”

Nor does the new mission statement confirm that “VOA news will be accurate, objective and comprehensive.” In fact, the BBG plan seems to favor de-federalizing the Voice of America, which runs the risk of giving the job of explaining America to the world to inexperienced, poorly-paid and poorly-trained contract employees. The BBG management team has been accused of exploiting contract employees and has been rated in employee surveys as one of the worst in the entire federal system. The issue of employee morale and the poor treatment of contract employees was raised last month at the BBG public meeting by BBG member Ambassador Victor Ashe.

6. News Agency Mission Incompatible with Broadcasting Mission Abroad The BBG’s strategic objective: “To become the world’s leading international news agency by 2016, focused on the agency’s mission and impact” appears highly unrealistic and has the potential of detracting from the mission of specialized news reporting and analysis for individual countries and regions.

7. Unrealistic Goals The BBG’s performance goal “To reach 216 million in global weekly audience by 2016″ also appears highly unrealistic — unless the BBG plans to include the U.S. audience in the count or to change its audience measurement methodology, and even then reaching the set goal is extremely unlikely.

8. Program Content and Program Quality Ignored The framework of the strategic plan focuses on audience reach and technology but completely ignores program content, program quality and impact issues.

9. Costs of New Media Exaggerated; TV and Radio Broadcasting Ignored While the plan rightly focuses on innovation, BBG executives tend to greatly exaggerate the costs of the Internet and new media, which are largely free and used by millions of individuals and institutional content providers, while the number of international broadcasters is limited. The BBG executive staff has been eager to eliminate satellite television and radio broadcasting to key areas of the world and has shown no concern that under their plan 750 million Chinese citizens would have no access to any VOA programs and that 45 VOA Chinese Branch journalists specializing in human rights reporting would lose their jobs.

10. Domestic Distribution A Great Danger to Mission Abroad The BBG’s call to end the legal restrictions on domestic distribution of programs runs a great risk of distracting the BBG from the mission of serving America’s interests abroad. The BBG can barely manage to fulfill its mission now. The quality of many programs is woefully poor. Music has replaced news and information because VOA and other BBG broadcasters lack proper resources. Many programs have already been eliminated, dozens upon dozens of experienced journalists have lost their jobs while the BBG bureaucracy keeps growing and is likely to expand rather than shrink under the new consolidation proposal. This proposal seems a sure way toward expanding the bureaucracy even further and to shifting the focus from international audiences to U.S. political and commercial domestic concerns. The authors of the plan are disingenuous in implying that BBG program content cannot be used in the U.S. Private individuals and commercial media outlets in the U.S. can use VOA programs. The BBG is simply prohibited from actively marketing these programs in the U.S.

Overall, the framework of the BBG strategic plan lacks a clear sense of mission. Its key components will distract journalists and broadcasters from achieving impact abroad. The part-time, absentee Board members failed to scrutinize the plan, which has all the highlights of being produced by in-house bureaucrats trying to protect their jobs and to hide their failures from Congress and the American people. The least BBG members could do is to attend all of their rather infrequent public meetings, analyze closely what their staff is proposing and pay more attention to what members of Congress, independent journalists, and human rights activists are saying.

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NGOs defend media freedom against Kim Jong-Il's regime — Free Media Online

Reporters Without Borders (RSF), an international media freedom NGO, visited the South Korean capital of Seoul in July to evaluate the level of media freedom and freedom of information in North Korea and published the results of this fact-finding visit, Free Media Online (FreeMediaOnline.org) reported. Entitled “North Korea: Frontiers of censorship,” it looks at the regime’s media control and censorship and the attempts being made by others to increase freedom of information.

Reporters Without Borders concluded that foreign radio stations, broadcasting on shortwave, continue to be the main source of independent information for the North Korean population. The flow of information is also reinforced by NGOs that send material and multimedia content across the border by various methods.

Read the original:
Defending freedom of information against Kim Jong-Il’s regime –RSF

The Reporters Without Borders report states that videos from North Korea collected by the South Korean NGO, North Korea Strategy Centre (NKSC), are used by Radio Free Asia (RFA), Voice of America (VOA) and other foreign media. The report focuses mainly on Seoul-based radio stations operated by North Korean refugees such as Free North Korea Radio, Radio Free Chosun and Open Radio for North Korea. RSF has been supporting these stations since 2009.

Radio Free Asia and Voice of America are also a source of uncensored daily news delivered to North Korea on shortwave. BBG Watch, a U.S. NGO which monitors the Broadcasting Board of Governors (BBG) — a U.S. government agency in charge of RFA and VOA — reported, however, that Voice of America also used what was largely North Korean propaganda video after a VOA correspondent had been allowed to travel to Pyongyang. BBG Watch criticized the Broadcasting Board of Governors for issuing a press release that promoted this VOA video report from North Korea.

Original post:
Two news reports from North Korea offer vastly different accounts

Link to the video on YouTube.

The Committee for U.S. International Broadcasting (CUSIB), a recently-formed NGO which supports free flow of uncensored broadcast news to countries without free media, also reported on the Voice of America video footage from North Korea.

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Voice of America Journalists Protest Ending of VOA Radio to China, Part One

Sign Save Voice of America Radio to China PetitionJoin Save Voice of America Radio to China Group on Facebook

Join Save Voice of America Radio to China Group on Facebook

All Americans, including members of Congress, who support free press and human rights, should watch this disturbing but highly informative video about the Obama  administration’s plan to end Voice of America (VOA) radio broadcasts to China on Oct. 1, 2011, which happens to be the national holiday of the Communist regime in Beijing.

The video shows a group of remarkable journalists from the Voice of America Mandarin and Cantonese radio, TV, and Internet services directing pointed questions to VOA Director Dan Austin and making persuasive arguments against  the Broadcasting Board of Governors  (BBG) decision to end all on-the-air radio news broadcasting in their languages to China. 

It’s now up to the U.S. Congress to save VOA from the BBG’s effort to destroy the Voice of America as a broadcasting organization. VOA radio broadcasts to Russia had already been terminated by the BBG in 2008, resulting in an over 80% drop in audience reach.

The BBG claims that Internet-only program delivery strategy prepares VOA for the future by targeting new media and a younger audience when in fact BBG’s own research shows that it has been a failure in Russia and is not likely to reach a vast new audience.

VOA Chinese Service journalists point out that the BBG with the support of VOA Director Austin are terminating VOA radio broadcasts that have a larger audience in China and higher name recognition than Radio Free Asia (RFA) and BBC. The BBG plans to give VOA shortwave frequencies to RFA. One cannot be but impressed with professionalism and expert knowledge of these journalists when they point out to Director Austin that 750 million of Chinese have no Internet access and that the regime in Beijing can block and censor Internet access for those who have it. Director Austin keeps repeating that the strategy will bring a new audience when in fact — as the members of his Chinese services point out — they already have extensive Internet presence. They also pointed out to him and it was obvious from his answers that neither he nor the BBG has a plan to deal with any future blocking of the Internet in China.

Director Austin insisted that the Chinese government is unlikely to block the Internet completely, but as one of the VOA Chinese Branch journalist pointed out, he saw his friends being killed next to him in 1989 on the Tienanmen Square and has no doubt that the Chinese government is fully capable of doing everything possible to prevent the free flow of information if its authoritarian rule is threatened. He also pointed out that while shortwave radio transmissions can be jammed in some limited areas, it is the only way of securely communicating with the Chinese people.

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Voice of America Journalists Protest Ending of VOA Radio to China, Part Five

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China.

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China.

Join Save Voice of America Radio to China Group on Facebook

Join Save Voice of America Radio to China Group on Facebook

The Broadcasting Board of Governors (BBG) and Voice of America Director Dan Austin have told Congress that their plan to end VOA radio broadcasts to China in Mandarin and Cantonese as of October 1, 2011, which — by the way — is the national holiday of the Chinese Communist Party, will allow them to improve and expand Internet and new media presence for VOA in China.

The VOA Chinese Branch journalist in this video exposes the misleading nature of this argument. As she correctly points out, the VOA Chinese Branch already has a vibrant multimedia presence in China. The problem is that the Chinese government censors and blocks VOA websites and is likely to do it even more effectively in the future. BBG and VOA executives will also not admit that their decision to end VOA radio to Russia in 2008, which — by the way — happened just 12 days before the Russian military attack on the Republic of Georgia, has resulted in over 80% drop in audience reach for VOA in Russia between 2007 and the end of 2009. The promised audience gains from the Internet in Russia did not materialize.

The BBG and the VOA director have a profound misunderstanding of what VOA audience in China is, what it should be, and how to reach it.

Their audience are not young, rich Chinese who go on shopping tripts to the U.S. and can access the Internet outside of China or buy a subscription to Newsweek. Their audience are the Chinese whose basic rights are being violated, those under house arrest, 750 million Chinese without Internet access. Yet, these BBG and VOA executives think they know better and want to fire 40 plus experienced VOA Chinese Branch journalists who specialize in human rights reporting and replace them with contractors who supposedly know how to produce slick content for the Internet.

But, as we know, the Internet is censored in China and can be blocked completely if the Chinese authorities decide to do it at the most convenient time for them and the worst time for pro-democracy activists and for the United States.

BBG and VOA executives could learn something from the wife of imprisoned Nobel Peace Prize winner Liu Xiaobo. During a five-minute reprieve from the usual Internet isolation imposed on her, Liu Xia wrote a friend that she is “miserable.”

“Can’t go out. My whole family are hostages,” Liu Xia wrote, as The Washington Post’s Keith B. Richburg reported last month. “I don’t know how I managed to get online,” she also wrote. “Don’t go online. Otherwise my whole family is in danger.

The BBG and VOA executives could also learn something from Freedom House: “”In July, police in Xinjiang forcibly suppressed a peaceful demonstration in Urumqi by Uighurs, sparking an outbreak of violence between Uighurs and Han Chinese. The authorities responded with mass arrests and an almost complete shutdown of internet access, international phone service, and text messaging in the region that remained in effect for several months.”

BBG and VOA executives could also learn something from VOA reporters. From a VOA reporter Heda Bayron: “Freedom of expression in China is already severely curtailed. Social media sites like Facebook and Twitter and many foreign broadcasters, like the Voice of America, are blocked, as are many foreign news Web sites.”

For more information see Save Voice of America Radio to China Group on Facebook.

View Voice of America Journalists Protest Ending of VOA Radio to China, Part Five

View Part Four

View Part Three

View Part Two

View Part One

All Americans, including members of Congress, who support free press and human rights, should watch this disturbing but highly informative video about the Obama administration’s plan to end Voice of America (VOA) radio broadcasts to China on Oct. 1, 2011, which happens to be the national holiday of the Communist regime in Beijing.

These videos show a group of remarkable journalists from the Voice of America Mandarin and Cantonese radio, TV, and Internet services directing pointed questions to VOA Director Dan Austin and making persuasive arguments against the Broadcasting Board of Governors (BBG) decision to end all on-the-air radio news broadcasting in their languages to China.

It’s now up to the U.S. Congress to save VOA from the BBG’s effort to destroy the Voice of America as a broadcasting organization. VOA radio broadcasts to Russia had already been terminated by the BBG in 2008, resulting in an over 80% drop in audience reach.

The BBG and Voice of America Director Austin makes a claim that Internet-only program delivery strategy prepares VOA for the future by targeting new media and a younger audience when in fact BBG’s own research shows that it has been a failure in Russia and is not likely to reach a vast new audience.

VOA Chinese Service journalists point out that the BBG with the support of VOA Director Austin are terminating VOA radio broadcasts that have a larger audience in China and higher name recognition than Radio Free Asia (RFA) and BBC. The BBG plans to give VOA shortwave frequencies to RFA. One cannot be but impressed with professionalism and expert knowledge of these journalists when they point out to Director Austin that 750 million of Chinese have no Internet access and that the regime in Beijing can block and censor Internet access for those who have it. Director Austin keeps repeating that the strategy will bring a new audience when in fact — as the members of his Chinese services point out — they already have extensive Internet presence. They also pointed out to him and it was obvious from his answers that neither he nor the BBG has a plan to deal with any future blocking of the Internet in China.

Director Austin insisted that the Chinese government is unlikely to block the Internet completely, but as one of the VOA Chinese Branch journalist pointed out, he saw his friends being killed next to him in 1989 on the Tienanmen Square and has no doubt that the Chinese government is fully capable of doing everything possible to prevent the free flow of information if its authoritarian rule is threatened. He also pointed out that while shortwave radio transmissions can be jammed in some limited areas, it is the only way of securely communicating with the Chinese people.

###

From Free Media Online.org

“We believe that members of Congress and the American public are being grossly mislead by the Broadcasting Board of Governors (BBG) officials who oversee the Voice of America (VOA) and want to terminate all on-the-air uncensored news radio broadcasts to China on October 1, 2011, which happens to be the national holiday of the Chinese Communist Party. Time after time, BBG officials have shown their inability to understand market research in closed societies and failed to grasp the desperation of people living under authoritarian and totalitarian regimes.

Their earlier decision to cut VOA radio broadcasts to Russia has resulted in over 80% drop in audience reach, and they have shown their inability to expand Internet audience there, just as they could not protect VOA websites from a successful Iranian cyber attack last week.

Members of Congress and American taxpayers should demand from BBG officials to explain why they want to eliminate radio broadcasts by the Voice of America, which has more listeners in China than Radio Free Asia and BBC; why they want to ignore 750 million Chinese; and what they plan to do during any future Tiananmen event in China when the regime in Beijing will completely block or censor the Internet at the most convenient time for them and the most inconvenient time for the U.S. government and pro-democracy supporters in China,” said Free Media Online president Ted Lipien.

Ted Lipien is a former BBG manager and (until 2006) former acting associate director of the Voice of America.

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Voice of America Journalists Protest Ending of VOA Radio to China, Part Four

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China.

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China.

Join Save Voice of America Radio to China Group on FacebookJoin Save Voice of America Radio to China Group on Facebook

View Part Four

View Part Three

View Part Two

View Part One

All Americans, including members of Congress, who support free press and human rights, should watch this disturbing but highly informative video about the Obama administration’s plan to end Voice of America (VOA) radio broadcasts to China on Oct. 1, 2011, which happens to be the national holiday of the Communist regime in Beijing.

The video shows a group of remarkable journalists from the Voice of America Mandarin and Cantonese radio, TV, and Internet services directing pointed questions to VOA Director Dan Austin and making persuasive arguments against the Broadcasting Board of Governors (BBG) decision to end all on-the-air radio news broadcasting in their languages to China.

It’s now up to the U.S. Congress to save VOA from the BBG’s effort to destroy the Voice of America as a broadcasting organization. VOA radio broadcasts to Russia had already been terminated by the BBG in 2008, resulting in an over 80% drop in audience reach.

The BBG and Voice of America Director Austin makes a claim that Internet-only program delivery strategy prepares VOA for the future by targeting new media and a younger audience when in fact BBG’s own research shows that it has been a failure in Russia and is not likely to reach a vast new audience.

VOA Chinese Service journalists point out that the BBG with the support of VOA Director Austin are terminating VOA radio broadcasts that have a larger audience in China and higher name recognition than Radio Free Asia (RFA) and BBC. The BBG plans to give VOA shortwave frequencies to RFA. One cannot be but impressed with professionalism and expert knowledge of these journalists when they point out to Director Austin that 750 million of Chinese have no Internet access and that the regime in Beijing can block and censor Internet access for those who have it. Director Austin keeps repeating that the strategy will bring a new audience when in fact — as the members of his Chinese services point out — they already have extensive Internet presence. They also pointed out to him and it was obvious from his answers that neither he nor the BBG has a plan to deal with any future blocking of the Internet in China.

Director Austin insisted that the Chinese government is unlikely to block the Internet completely, but as one of the VOA Chinese Branch journalist pointed out, he saw his friends being killed next to him in 1989 on the Tienanmen Square and has no doubt that the Chinese government is fully capable of doing everything possible to prevent the free flow of information if its authoritarian rule is threatened. He also pointed out that while shortwave radio transmissions can be jammed in some limited areas, it is the only way of securely communicating with the Chinese people.

###

From Free Media Online.org

“We believe that members of Congress and the American public are being grossly mislead by the Broadcasting Board of Governors (BBG) officials who oversee the Voice of America (VOA) and want to terminate all on-the-air uncensored news radio broadcasts to China on October 1, 2011, which happens to be the national holiday of the Chinese Communist Party. Time after time, BBG officials have shown their inability to understand market research in closed societies and failed to grasp the desperation of people living under authoritarian and totalitarian regimes.

Their earlier decision to cut VOA radio broadcasts to Russia has resulted in over 80% drop in audience reach, and they have shown their inability to expand Internet audience there, just as they could not protect VOA websites from a successful Iranian cyber attack last week.

Members of Congress and American taxpayers should demand from BBG officials to explain why they want to eliminate radio broadcasts by the Voice of America, which has more listeners in China than Radio Free Asia and BBC; why they want to ignore 750 million Chinese; and what they plan to do during any future Tiananmen event in China when the regime in Beijing will completely block or censor the Internet at the most convenient time for them and the most inconvenient time for the U.S. government and pro-democracy supporters in China,” said Free Media Online president Ted Lipien.

Ted Lipien is a former BBG manager and until 2006 former acting associate director of the Voice of America.

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Voice of America Journalists Protest Ending of VOA Radio to China, Part Three

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China

Join Save Voice of America Radio to China Group on Facebook

Join Save Voice of America Radio to China Group on Facebook

Sign a petition on http://voashortwave.org

View Part Three

View Part Two

View Part One

All Americans, including members of Congress, who support free press and human rights, should watch this disturbing but highly informative video about the Obama administration’s plan to end Voice of America (VOA) radio broadcasts to China on Oct. 1, 2011, which happens to be the national holiday of the Communist regime in Beijing.

The video shows a group of remarkable journalists from the Voice of America Mandarin and Cantonese radio, TV, and Internet services directing pointed questions to VOA Director Dan Austin and making persuasive arguments against the Broadcasting Board of Governors (BBG) decision to end all on-the-air radio news broadcasting in their languages to China.

It’s now up to the U.S. Congress to save VOA from the BBG’s effort to destroy the Voice of America as a broadcasting organization. VOA radio broadcasts to Russia had already been terminated by the BBG in 2008, resulting in an over 80% drop in audience reach.

The BBG and Voice of America Director Austin makes a claim that Internet-only program delivery strategy prepares VOA for the future by targeting new media and a younger audience when in fact BBG’s own research shows that it has been a failure in Russia and is not likely to reach a vast new audience.

VOA Chinese Service journalists point out that the BBG with the support of VOA Director Austin are terminating VOA radio broadcasts that have a larger audience in China and higher name recognition than Radio Free Asia (RFA) and BBC. The BBG plans to give VOA shortwave frequencies to RFA. One cannot be but impressed with professionalism and expert knowledge of these journalists when they point out to Director Austin that 750 million of Chinese have no Internet access and that the regime in Beijing can block and censor Internet access for those who have it. Director Austin keeps repeating that the strategy will bring a new audience when in fact — as the members of his Chinese services point out — they already have extensive Internet presence. They also pointed out to him and it was obvious from his answers that neither he nor the BBG has a plan to deal with any future blocking of the Internet in China.

Director Austin insisted that the Chinese government is unlikely to block the Internet completely, but as one of the VOA Chinese Branch journalist pointed out, he saw his friends being killed next to him in 1989 on the Tienanmen Square and has no doubt that the Chinese government is fully capable of doing everything possible to prevent the free flow of information if its authoritarian rule is threatened. He also pointed out that while shortwave radio transmissions can be jammed in some limited areas, it is the only way of securely communicating with the Chinese people.

###

From Free Media Online.org

“We believe that members of Congress and the American public are being grossly mislead by the Broadcasting Board of Governors (BBG) officials who oversee the Voice of America (VOA) and want to terminate all on-the-air uncensored news radio broadcasts to China on October 1, 2011, which happens to be the national holiday of the Chinese Communist Party. Time after time, BBG officials have shown their inability to understand market research in closed societies and failed to grasp the desperation of people living under authoritarian and totalitarian regimes.

Their earlier decision to cut VOA radio broadcasts to Russia has resulted in over 80% drop in audience reach, and they have shown their inability to expand Internet audience there, just as they could not protect VOA websites from a successful Iranian cyber attack last week.

Members of Congress and American taxpayers should demand from BBG officials to explain why they want to eliminate radio broadcasts by the Voice of America, which has more listeners in China than Radio Free Asia and BBC; why they want to ignore 750 million Chinese; and what they plan to do during any future Tiananmen event in China when the regime in Beijing will completely block or censor the Internet at the most convenient time for them and the most inconvenient time for the U.S. government and pro-democracy supporters in China,” said Free Media Online president Ted Lipien.

Ted Lipien is a former BBG manager and until 2006 former acting associate director of the Voice of America.

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Voice of America Journalists Protest Ending of VOA Radio to China, Part Two

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China.

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to China.

Join Save Voice of America Radio to China Group on Facebook

Join Save Voice of America Radio to China Group on Facebook

Sign a petition on http://voashortwave.org

View Part Two

View Part One

All Americans, including members of Congress, who support free press and human rights, should watch this disturbing but highly informative video about the Obama administration’s plan to end Voice of America (VOA) radio broadcasts to China on Oct. 1, 2011, which happens to be the national holiday of the Communist regime in Beijing.

The video shows a group of remarkable journalists from the Voice of America Mandarin and Cantonese radio, TV, and Internet services directing pointed questions to VOA Director Dan Austin and making persuasive arguments against the Broadcasting Board of Governors (BBG) decision to end all on-the-air radio news broadcasting in their languages to China.

It’s now up to the U.S. Congress to save VOA from the BBG’s effort to destroy the Voice of America as a broadcasting organization. VOA radio broadcasts to Russia had already been terminated by the BBG in 2008, resulting in an over 80% drop in audience reach.

The BBG and Voice of America Director Austin makes a claim that Internet-only program delivery strategy prepares VOA for the future by targeting new media and a younger audience when in fact BBG’s own research shows that it has been a failure in Russia and is not likely to reach a vast new audience.

VOA Chinese Service journalists point out that the BBG with the support of VOA Director Austin are terminating VOA radio broadcasts that have a larger audience in China and higher name recognition than Radio Free Asia (RFA) and BBC. The BBG plans to give VOA shortwave frequencies to RFA. One cannot be but impressed with professionalism and expert knowledge of these journalists when they point out to Director Austin that 750 million of Chinese have no Internet access and that the regime in Beijing can block and censor Internet access for those who have it. Director Austin keeps repeating that the strategy will bring a new audience when in fact — as the members of his Chinese services point out — they already have extensive Internet presence. They also pointed out to him and it was obvious from his answers that neither he nor the BBG has a plan to deal with any future blocking of the Internet in China.

Director Austin insisted that the Chinese government is unlikely to block the Internet completely, but as one of the VOA Chinese Branch journalist pointed out, he saw his friends being killed next to him in 1989 on the Tienanmen Square and has no doubt that the Chinese government is fully capable of doing everything possible to prevent the free flow of information if its authoritarian rule is threatened. He also pointed out that while shortwave radio transmissions can be jammed in some limited areas, it is the only way of securely communicating with the Chinese people.

###

From Free Media Online.org

“We believe that members of Congress and the American public are being grossly mislead by the Broadcasting Board of Governors (BBG) officials who oversee the Voice of America (VOA) and want to terminate all on-the-air uncensored news radio broadcasts to China on October 1, 2011, which happens to be the national holiday of the Chinese Communist Party. Time after time, BBG officials have shown their inability to understand market research in closed societies and failed to grasp the desperation of people living under authoritarian and totalitarian regimes.

Their earlier decision to cut VOA radio broadcasts to Russia has resulted in over 80% drop in audience reach, and they have shown their inability to expand Internet audience there, just as they could not protect VOA websites from a successful Iranian cyber attack last week.

Members of Congress and American taxpayers should demand from BBG officials to explain why they want to eliminate radio broadcasts by the Voice of America, which has more listeners in China than Radio Free Asia and BBC; why they want to ignore 750 million Chinese; and what they plan to do during any future Tiananmen event in China when the regime in Beijing will completely block or censor the Internet at the most convenient time for them and the most inconvenient time for the U.S. government and pro-democracy supporters in China,” said Free Media Online president Ted Lipien.

Ted Lipien is a former BBG manager and until 2006 former acting associate director of the Voice of America.

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Sound of Hope Plans to Increase Shortwave Radio to China while Voice of America Retreats

Sound_of_Hope_Radio

TedLipien.com TedLipien.com, Truckee, CA, March 1, 2011 — In this series of analyses for Free Media Online (FreeMediaOnline.org) — U.S. International Broadcasting in Crisis– Ted Lipien, former Voice of America acting associate director, examines recent Broadcasting Board of Governors’ decisions, with a focus on the latest controversial plan to completely eliminate Voice of America on-the-air radio broadcasts to China.

FreeMediaOnline.org Logo. FreeMediaOnline.org Part Two — Special Report: Sound of Hope Plans to Increase Shortwave Radio to China while Voice of America Retreats — Read Part One: No Apology for Failure

While officials of the Broadcasting Board of Governors (BBG) tell members of Congress that shortwave radio in China is dead and announce plans to terminate all Voice of America shortwave broadcasts to China in Cantonese and Mandarin, California-based Sound of Hope Radio (SOH) has announced plans to expand its shortwave programs targeting Mainland China, The Epoch Times newspaper reported. Sound of Hope Bucks the Trend and Expands Broadcasts to China | Read The Epoch Times article in Chinese. Read more…

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BBG's Internet Only Strategy Loses Audience and Fails in Russia

VOA journalists protest against BBG's decision to end their radio and TV news broadcasts to ChinaAll Americans, including members of Congress, should watch this disturbing but highly informative video.  It shows a group of remarkable journalists from the Voice of America Mandarin and Cantonese radio, TV, and Internet services directing pointed questions to VOA Director Dan Austin and making persuasive arguments against  the BBG decision to end all on-the-air radio news broadcasting in their languages to China. 

Journalists from Voice of America Question Decision to Stop VOA Mandarin and Cantonese Radio Broadcasts to China

FreeMediaOnline.org Logo. FreeMediaOnline.orgPart Three: BBG’s Internet Only Strategy Loses Audience and Fails in Russia — Read Part One: No Apology for Failure — Read Part Two: Special Report: Sound of Hope Plans to Increase Shortwave Radio to China while Voice of America Retreats

Inside-the-Beltway parochialism and arrogance toward the needs of their audience have continued to define the management style of BBG and VOA executives. The agency’s rank-and-file employees — including among others the staff of the Voice of America, Radio Free Asia (RFA), and Radio Free Europe/Radio Liberty (RFE/RL) — know it all too well. In government-wide employee surveys, the Broadcasting Board of Governors has been consistently rated as one of the worst-managed among all federal agencies. Yet the same BBG executives keep their jobs year after year. They now advise new BBG members, selected by President Obama and confirmed by the Senate, on how to best manage U.S. international broadcasting. Deprived of good outside expert advice in a very complex and specialized field of international broadcasting and public diplomacy, the new BBG members rely on the same group of BBG managers. Inside sources have told Free Media Online that even the new Republican members of the BBG went along with the staff’s recommendations to cut VOA radio broadcasts to China.

What members of Congress and U.S. taxpayers should know and be concerned about is that the very same BBG executives who have failed to protect the Voice of America websites, not once but twice from being hacked and shut down for hours and days, are now proposing to eliminate completely all on-the-air VOA radio broadcasts to China and to reduce Radio Free Asia shortwave radio programs as well. Nearly three years ago, at the height of Mr. Putin’s attack on independent media, they had ignored warnings from members of Congress and human rights activists and terminated all on-the-air VOA radio broadcasts to Russia. It happened just 12 days before the Russian military staged an attack on the territory of the Republic of Georgia. The same officials had also proposed earlier to reduce radio broadcasts to Tibet. Fortunately in this case, the Congress stepped in to save these critical programs after hearing from Tibetan human rights activists and observing sit-in protests by Buddhist monks on Capital Hill.

The results of the BBG radio pullback in Russia have been disastrous on many levels, including establishing a bad anti-human rights precedent, diminished audience reach, and diminished impact. In October 2007, VOA’s weekly reach in Russia was 1.7 percent, both through radio and TV, but mostly through radio. RFE/RL’s weekly reach stood at that time 0.9 percent. What did BBG bureaucrats do? They got together with some of the former members of the BBG, confused enough of the other former members, and denied radio program delivery to a U.S. broadcaster who had a larger radio audience in Russia.

Even after Russian troops entered the territory of the Republic of Georgia 12 days later, BBG executives kept rejecting urgent requests from VOA journalists to allow them to resume radio broadcasts to Russia and the war zone in Georgia. In fact, they also planned to end VOA radio broadcasts to Georgia, but the war put these plans on a temporary hold.

Their reaction then, as it has been as now after the Iranian cyber attack, is very telling about what these bureaucrats care more about: their audience or their bureaucratic games. Only after Free Media Online and other free media advocates had exposed their manipulations in Russia, one former Republican BBG member Blanquita Cullum eventually managed to persuade enough of her colleagues to allow the VOA Russian Service to resume a limited 30-minute radio news broadcast Monday through Friday. This drastically shortened VOA broadcast to Russia still generates far much larger audience than the Internet. RFE/RL managed to hold on to its audience in Russia through radio despite Mr. Putin’s relentless attacks on independent and foreign media.

But overall, U.S. international broadcasting audience reach in Russia has declined significantly after July 2008. This happened not because of Mr. Putin, who had already done his damage and did not have to do more, but because of what a group of entrenched BBG executives decided to do to make the Voice of America less effective in Russia. Now they want to do the same thing to the Voice of America in China.

Members of Congress and U.S. taxpayers may be wondering why a group of bureaucrats within the BBG and some of its members would want to make U.S. international broadcasting as a whole less robust in countries like Russia and China and less threatening to the local regimes. The answer is not easily apparent, but it is well known to those who have worked at the BBG and know the organization from within.

Surrogate broadcasters, who had generally performed much better than the Voice of America during the Cold War, in some cases are not doing as well now in the Middle East and elsewhere, where the Cold War surrogate broadcasting model was not appropriate to begin with or is no longer appropriate. They are, however, still needed in some countries and do extremely well in some of them. But instead of supporting both surrogate and VOA broadcasting — since each has a slightly different mission — through efficient management, or even better by reforming the entire bureaucracy and combining some of these services to save taxpayers’ money — these clever bureaucrats found an easy way to protect the jobs of their friends, associates, and private contractors. Making the Voice of America less effective as a radio broadcaster protects the future of some of the surrogate radios, even if it make no fiscal sense and the overall audience reach and impact are sacrificed in the process.

What happened to VOA audience reach in Russia as a result of the BBG decisions that are now being proposed for China? It declined by over 80 percent, just as Free Media Online had warned in 2008.

The dramatic drop in audience reach and effectiveness can be seen and calculated using the BBG’s own sponsored research. While the BBG audience data from countries ruled by authoritarian regimes is not reliable, for the purposes of this analysis only, it shows an unmistakable trend. Here is how percentage drops are calculated from the BBG data. VOA’s audience reach in Russia in October 2007 was 1.7%. According to the BBG’s latest available data, VOA’s weekly reach in Russia for both radio and Internet is only 0.3%. Subtract 0.3 from 1.7 and you get 1.4 drop. Then you want to find out 1.4 is what percent of 1.7, so divide: 1.4 / 1.7 = 0.82. As a result of the BBG’s decision to cut VOA radio to Russia, VOA’s weekly reach declined by roughly 82%.

Members of Congress should take note that instead of paying the salaries of American citizens and residents — all highly experienced journalists, specializing in human rights reporting — BBG officials eliminated their jobs and used some of the savings to pay advertising agencies in Russia to promote use of VOA websites. As we can see from the BBG’s own data, this approach did not work. It’s likely that some of these agencies are controlled by the Russian security agencies, just as some of the research companies that the BBG is using in countries like Russia and China are probably closely monitored and manipulated by the secret police. I would venture a guess that they can produce any audience research results for the BBG that their security services would request.

Figures obtained from international broadcasting surveys done in countries like Russia and China should not be taken at face value. The actual radio reach in these countries is most likely higher than the BBG data suggests — although not nearly as high as it was in Poland during the Cold War — but there is no reason to doubt that the drop in audience reach, as suggested by the BBG data, is real. The unprecedented drop in audience reach in Russia cannot be denied, even if the numbers of radio listeners are higher than what the BBG is reporting.

We have also pointed out that if the BBG had completely ignored our protests and not restored a limited VOA radio broadcast to Russia, the percentage drop in audience reach would have been even more devastating. VOA’s weekly Internet reach in Russia is only 0.1%. Subtract 0.1 from 1.7 and you get 1.6 drop. Divide 1.6 /1.7 = 0.94. If the BBG executives had it their way and there was no outside pressure that forced them to make a limited concession, VOA would have experienced a 94% decline in audience reach in Russia.

Voice of America's weekly audience reach in Russia declined by more than 80 percent after the BBG terminated VOA Russian radio programs in 2008.

Voice of America

The same executives have now managed to convince new BBG members to make the same mistake in China.

Americans for U. S. International Broadcasting Petition Save Voice of America Shortwave

Americans for U. S. International Broadcasting Petition Save Voice of America Shortwave

Americans for U.S. International Broadcasting, a group of current and former VOA and BBG employees and free media advocates, have started a petition drive to convince Congress to reject the BBG’s and the Obama Administration’s proposals for eliminating shortwave radio broadcasts to China.

Excerpts from other sections of “U.S. International Broadcasting in Crisis

  • The article cites political reasons (autocratic rule, censorship, hacking and blocking of the Internet, no free press to defend rights of citizens) and market research data (750 million without Internet access, extensive use of shortwave by China National Radio, ability to reach 230 million migrant population) used by Sound of Hope Radio to justify its decision on expanding shortwave radio while VOA and BBC are moving in the opposite direction.
  • “We believe that members of Congress and the American public are being grossly mislead by BBG officials who time after time have shown their inability to understand market research in closed societies and the desperation of people living under authoritarian and totalitarian regimes. Their decision to cut VOA radio broadcasts to Russia has resulted in over 80% drop in audience reach and they have shown their inability to expand Internet audience just as they could not protect VOA websites from a successful Iranian cyber attack last week. Members of Congress and American taxpayers should demand from BBG officials to explain why they want to eliminate radio broadcasts by the Voice of America, which has more listeners in China than Radio Free Asia and BBC; why they want to ignore 750 million Chinese; and what they plan to do during any future Tiananmen event in China when the regime in Beijing will completely block or censor the Internet at the most convenient time for them and the most inconvenient time for the U.S. government and pro-democracy supporters in China,” said Free Media Online president Ted Lipien. He was a former BBG manager and until 2006 former acting associate director of the Voice of America.
  • In their confused messages to members of Congress, BBG officials often contradict themselves. While arguning in favor of eliminating VOA radio to China, they point out that only [sic] 22 out of 8635 respondents reported having ever listened to VOA, while 7 had ever listened to RFA or BBC. Well, 22 is three times more than 7. Does his proves that the Congress should by all means eliminate the radio broadcast, which according to even BBG-sponsored research, has an audience that is three times larger? We don’t think so.
  • BBG executives don’t have the slightest idea how many people in nations ruled by undemocratic regimes listen to U.S. news broadcasts on shortwave. Even their own researchers point out that “these audience figures are based on surveys conducted in politically repressive environments that are generally hostile to international broadcasting. Because individuals in these countries are discouraged or even prohibited by their governments from listening to U.S. international broadcasts, actual audience numbers may be higher.”
  • They tell members of Congress that keeping shortwave broadcasts to China imposes significant opportunity costs on U.S. strategic interests because the continued investment in SW depletes resources that could be invested more effective media platforms and technologies that are the choice of most Chinese citizens.
    The problem with this line of reasoning is that the current team of BBG officials has not been able to take advantage of these opportunities because they don’t know how and because the potential for expanding their Internet audience is extremely small no matter how much taxpayers’ money they plan to spend on advertising in China and Russia, which is what they do. They could not increase their Internet reach it in Russia and they will not be able to do it in China. Their Internet audience in Russia is still and will continue to be at “trace” level, as it will be in China, no matter how much money they intend to spend. They just fail to point this out to members of Congress.
  • According to BBG officials, the expected savings from the proposed radio cuts will be about $8 million (about $4.9 million in personnel costs and $3.2 million in transmission costs). The real beneficiaries will no longer be Chinese-speaking human rights journalists in the United States, who will be laid off, but private contractors, including advertising agencies in China The real damage will be the loss of the ability to demonstrate continued U.S. commitment to human rights and the loss of a platform for pro-democracy supporters in China, a platform that cannot be easily blocked or silenced.
  • The argument that the Chinese government would want the U.S. to continue shortwave broadcasts because they are supposedly ineffective and a waste of money is completely false. BBG officials fail to understand the desperation of those who seek information and the psychology of authoritarian governments who live in fear of being deposed with the help of outside radio, TV, and Internet. If these arguments were true, the Chinese government would not bother to jam VOA and RFA shortwave broadcasts. Tibetan monks would not have protested on Capital Hill against cuts in shortwave broadcasts to Tibet, which had been proposed earlier by the same BBG bureaucrats who are now pushing for cuts in radio broadcasting to China and who outsourced the hosting of VOA websites to outside contractors.
  • The Chinese government has demonstrated its ability to block the Internet at the time most convenient for them. It does not take a genius to figure out that it will be the most inconvenient and dangerous time for the United States and for pro-democracy supporters in China. The BBG executives, who could not protect VOA websites from a cyber attack by Iranian Islamists, want the United States to take this risk.
  • Depriving the Voice of America of shortwave radio capability in China is especially misquided since VOA has a bigger brand recognition among the Chinese population, and in a crisis, they are far more likely to turn to VOA for news from the United States just as they now listen more frequently to VOA radio. There is no good reason why both VOA and RFA should not keep all of their program delivery options open and to share both Internet and shortwave delivery resources. There is no advantage to only one broadcaster using radio. There is certainly no advantage to denying radio program delivery to the one broadcaster who now has a larger radio audience.

###

February 28, 2011

Open Letter to Members of House Appropriations Committee

Dear Members of Congress:

This letter is to request your strong support to restore the budget for Voice of America Cantonese Service and Voice of America Mandarin Service in the FY 2012 Budget.

We object to the proposal by the Broadcasting Board of Governors (BBG), which serves to manage Voice of America (VOA), to eliminate the entire VOA Cantonese Service, as well as eliminate the positions of more than half of the VOA Mandarin Service staff members.

This egregious effort to disappropriate funding from VOA will effectively eliminate the purpose of the Congressionally mandated Public Law 94-350 to the people in China who speak Cantonese and Mandarin to be provided with news broadcasts that promote freedom and democracy.

This target against Voice of America – right on the heels of PRC President Hu Jintao’s recent visit to the United States – is nothing less than a concession that will dismantle America’s commitment to broadcast news from the United States. During the same time of this funding cutback, the PRC intends to spend more than a billion dollars to enhance their propaganda goals in the United States.

This campaign against Voice of America comes during the PRC’s media crackdown on stories against Nobel Peace Prize Laureate Liu Xiaobo. It comes during a time when PRC’s media has blocked news about uprisings in Egypt and Libya. It comes during a PRC crackdown against any stories shared about the blind lawyer Chen Guangcheng, and all prisoners of conscience in China.

We implore you to restore the FY 2012 Budget funding for the Voice of America’s Mandarin and Cantonese Services so Voice of America can continue to fulfill its mandate to provide a balanced and comprehensive view of significant American thought and institutions; and to clearly present the policies of the United States to the people of China.

Respectfully,
Harry Wu, Laogai Research Foundation
Justin Yu, Chinese The Chinese Chamber of Commerce in New York
Ann Lau, Visual Artists Guild
Ann Noonan, Free Church for China
Bob Fu, China Aid
Anna Cheung, Alliance for Hong Kong Chinese in the US
Peggy Chane, Visual Artists Guild
Reggie Littlejohn, Women’s Rights Without Frontiers
Ganden Thurman, Tibet House
Jeremy Taylor, Free Burma Alliance
Ethan Gutmann. Recipient Tiananmem Spirit Award
Joe Brown, Pasadena NAACP
Jonathan Cao, Chinese Coalition for Citizens’ Rights
Juntao Wang, National Committee Democratic Party of China
Robert A. Senser, Human Rights for Workers
Jing Zhang, Women’s Rights in China

###

This report was first published by TedLipien.com TedLipien.com, Truckee, CA, March 2, 2011.

In this series of analyses for Free Media Online (FreeMediaOnline.org) — U.S. International Broadcasting in Crisis– Ted Lipien, former Voice of America acting associate director, examines recent Broadcasting Board of Governors’ decisions, with a focus on the latest controversial plan to completely eliminate Voice of America on-the-air radio broadcasts to China.

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Sound of Hope Plans to Increase Shortwave Radio to China while Voice of America Retreats


FreeMediaOnline.org Logo. FreeMediaOnline.org Part Two — Special Report: Sound of Hope Plans to Increase Shortwave Radio to China while Voice of America Retreats  — Read Part One: No Apology for Failure

While officials of the Broadcasting Board of Governors (BBG) tell members of Congress that shortwave radio in China is dead and announce plans to terminate all Voice of America shortwave broadcasts to China in Cantonese and Mandarin, California-based Sound of Hope Radio (SOH) has announced plans to expand its shortwave programs targeting Mainland China, The Epoch Times newspaper reported. Sound of Hope Bucks the Trend and Expands Broadcasts to China | Read The Epoch Times article in Chinese.

The article cites political reasons (autocratic rule, censorship, hacking and blocking of the Internet, no free press to defend rights of citizens) and market research data (750 million without Internet access, extensive use of shortwave by China National Radio, ability to reach 230 million migrant population) used by Sound of Hope Radio to justify its decision on expanding shortwave radio while VOA and BBC are moving in the opposite direction.

Free Media Online (FreeMediaOnline.org), a California-based media freedom NGO, reported that the reasons given by Sound of Hope for expanding shortwave news broadcasting to China stand in sharp contrast with the information being provided to Congress and American public by BBG officials who want to end such broadcasts in favor of increased presence on the Internet.

As reported by The Epoch Times, SOH president Allen Zeng expressed concern about BBC and Voice of America plans to end Chinese-language radio programs. “If BBC and Voice of America are canceling their Mandarin broadcasts to China, we will be losing two important companions. Our Chinese audience may feel let down by the loss of their freedom of information. Therefore, I feel that we now shoulder an even greater responsibility.”

With a recent addition of 4.5 hours, Sound of Hope Radio broadcasts daily on average 20 hours of shortwave programming to China.

While members of Congress are getting one side of the story from BBG executives eager to end Voice of America radio to China in favor of Internet-only VOA news delivery, Allen Zeng cites audience research data in support of Sound of Hope Radio strategy for China which contradicts some of their claims. Pointing out that during the recent pro-democracy demonstrations in Egypt, the regime was able to censor the Internet, Mr. Zeng said that his radio network relies on a number of program delivery channels.

The threat of the Chinese authorities censoring, hacking, and blocking the Internet has been one of the strongest arguments of the critics of the BBG’s decision to end all on-the-air Chinese radio broadcasts by the Voice of America as of October 1, 2011, which happens to be the national holiday of communist China. Free Media Online president Ted Lipien said that “being officials of a U.S. government  agency charged by Congress with understanding and serving information needs of  audiences in nations abroad, BBG executive staff has shown remarkable political parochialism and insensitivity in choosing the birthday of communist China to end decades of Voice of America broadcasts. These broadcasts are bringing uncensored information, hope, and message of human rights to millions of Chinese living without democracy under authoritarian rule. Ending them weakens America’s prestige, influence, and support for human rights,” Ted Lipien said.

While Mr. Zeng did not directly criticize the Broadcasting Board of Governors, he was quoted as saying that the Internet is not always reliable and that for Sound of Hope Radio “a variety of news sources is necessary.”

Last week, Free Media Online and others reported that the Voice of America websites were attacked by a group calling itself the Iranian Cyber Army, which managed to redirect VOA web traffic to its own website showing an Iranian flag, a gun, and an anti-American message. Also in 2009, the Voice of America websites came under a successful cyber attack and were unavailable for more than two days while President Obama was making his first official visit to Russia. Ted Lipien said that “we can be certain there will be no uncensored Internet in China if there is another Tiananmen just as there is no uncensored Internet in China now. While expanding Internet presence is highly desirable, we must not forget 750 million Chinese who are not using the Internet, millions of those who will not open VOA and RFA websites for fear of being monitored by the secret police, and those who can’t find them because the Chinese authorities redirect traffic away from these websites. Listening to radio is private and safe, and while the Chinese government can jam shortwave transmissions, some of them can always get through, just as they did during the Cold War,” Ted Lipien said.

To justify their decision to end VOA radio to China, BBG officials have been telling members of Congress that, according to their sponsored research, shortwave listenership in China is practically non-existent, insisting that only 0.4 percent of Chinese survey respondents reported listening to any shortwave radio broadcasts in the previous week. In the article on Sound of Hope Radio, The Epoch Times reported, however, that due to China’s size, even China National Radio uses over 80 shortwave frequencies to achieve nationwide radio coverage, a proof that unlike BBG officials the Chinese authorities themselves don’t see shortwave as a dead medium.

Free Media Online analysts suspect that either China-based firms doing market research for the BBG are under the influence of the Chinese authorities or Chinese respondents are reluctant to tell strangers that they listen to shortwave radio, as this may indicate to the authorities that these individuals are listening to foreign broadcasts. It is highly doubtful that the Chinese government would use over 80 shortwave frequencies to reach 0.4 percent of the population.

One proof that the BBG-sponsored research may be either manipulated by the Chinese authorities or responses may be influenced by the fear of the government can be found in the claims of BBG officials to members of Congress that their recent surveys indicate past-week usage of shortwave in China at 1.1 percent in urban areas, where — as they like to point out – Internet use is exploding, vs. 0.4 percent in rural areas. One would suspect that rural residents, whom even China National Radio targets with shortwave broadcasts, would be much more fearful of the local authorities and would not provide a truthful answer even if they are shortwave radio listeners, to either domestic or foreign broadcasts. Even some of the BBG’s own mid-level analysts do not believe in these figures.

But top level BBG officials made similar claims based on faulty data to justify ending Voice of America radio broadcasts to Russia in 2008 and promised greatly expanded audience reach for VOA on the Internet. However, by the end of 2009, their Internet audience reach in Russia stood at 0.1%, while their overall media reach declined by more than 80%, all of it due to going off-the-air with radio broadcasts to Russia.

Free Media Online has been warning that BBG officials want to repeat the same mistake in China. BBG officials point out that Radio Free Asia, which they also manage, will continue with shortwave broadcasts to China, but even their own data shows that now the Voice of America has much larger radio audience and greater name recognition among the Chinese.

The Epoch Timesarticle gives the number of radio sets in China at 500 million and points out that foreign shortwave broadcasts have long been the source of reliable information for the Chinese people. The article goes on to say that shortwave broadcasts were the only way the people in China received true information during the June 4 crackdown of the democracy movement at the Tiananmen Square in 1989.

Sound of Hope Radio website says that the media network is providing an alternative to China’s state controlled media with news and cultural programming and is seeking to pierce the barrier of state censorship through large-scale shortwave radio broadcasting directly to a majority of the Mainland Chinese population. Mr. Zeng told The Epoch Times that SOH has systemically invested in expanding shortwave broadcasts to China and now ranks fourth after VOA, Radio Free Asia and Radio Taiwan International among radio stations broadcasting to China from abroad. The network calls itself the largest private broadcaster to China, producing over 20 thousand radio programs each year.

According to SOH, many Chinese already listen to short wave radio and others could purchase this technology cheaply and easily, while the Internet is both expensive and available to only one-third of the population of China.

According to The Epoch Times, Allen Zeng justified increasing SOH shortwave broadcasts to China instead of decreasing them by pointing out that China is still ruled by a totalitarian regime and lacks free press that could protect the rights of the Chinese people. “They are truly in need of freedom of information, yet the Internet can only be accessed by one-third of the people,” Mr. Zeng said.

The Epoch Times article provides statistical data from the China Internet Network Information Center which show that China has 450 million Internet users and 730 million adult non-Internet users. While BBG officials tell individual members of Congress about the growth of the Internet in China and the 450 million Internet users, they fail to point out 730 million Chinese have no Internet access. The Epoch Times reports that this group consists largely of residents of rural and small and mid-size urban areas and a mobile population of up to 230 million people, including migrant workers.

According to The Epoch Times, this large group of 750 million people who either do not have access to or do not know how to use the Internet, represent the ideal audience for shortwave broadcasts.

Free Media Online applauds the decision of Sound to Hope Radio to increase broadcasts to China. At the same time, we deplore the decisions taken by the Broadcasting Board of Governors to terminate or sharply reduce on-the-air radio broadcasts to China, Russia, and other countries ruled by authoritarian and totalitarian regimes.

“We believe that members of Congress and the American public are being grossly mislead by BBG officials who time after time have shown their inability to understand market research in closed societies and the desperation of people living under authoritarian and totalitarian regimes. Their decision to cut VOA radio broadcasts to Russia has resulted in over 80% drop in audience reach and they have shown their inability to expand Internet audience just as they could not protect VOA websites from a successful Iranian cyber attack last week. Members of Congress and American taxpayers should demand from BBG officials to explain why they want to eliminate radio broadcasts by the Voice of America, which has more listeners in China than Radio Free Asia and BBC; why they want to ignore 750 million Chinese; and what they plan to do during any future Tiananmen event in China when the regime in Beijing will completely block or censor the Internet at the most convenient time for them and the most inconvenient time for the U.S. government and pro-democracy supporters in China,” said Free Media Online president Ted Lipien. He was a former BBG manager and until 2006 former acting associate director of the Voice of America.

Americans for U. S. International Broadcasting Petition Save Voice of America Shortwave

Americans for U. S. International Broadcasting Petition Save Voice of America Shortwave

Americans for U.S. International Broadcasting, a group of current and former VOA and BBG employees and free media advocates, have started a petition drive to convince Congress to reject the BBG’s and the Obama Administration’s proposals for eliminating shortwave radio broadcasts to China.

Excerpts from other sections of “U.S. International Broadcasting in Crisis

  • What happened to VOA audience reach in Russia as a result of the BBG decisions that are now being proposed for China? It declined by over 80 percent, just as Free Media Online had warned in 2008 that it would happen.
  • Voice of America's weekly audience reach in Russia declined by more than 80 percent after the BBG terminated VOA Russian radio programs in 2008.

    Voice of America

  • The same executives have now managed to convince new BBG members to make the same mistake in China.
  • In their confused messages to members of Congress, BBG officials often contradict themselves. While arguning in favor of eliminating VOA radio to China, they point out that only [sic] 22 out of 8635 respondents reported having ever listened to VOA, while 7 had ever listened to RFA or BBC. Well, 22 is three times more than 7. Does his proves that the Congress should by all means eliminate the radio broadcast, which according to even BBG-sponsored research, has an audience that is three times larger? We don’t think so.
  • BBG executives don’t have the slightest idea how many people in nations ruled by undemocratic regimes listen to U.S. news broadcasts on shortwave. Even their own researchers point out that “these audience figures are based on surveys conducted in politically repressive environments that are generally hostile to international broadcasting. Because individuals in these countries are discouraged or even prohibited by their governments from listening to U.S. international broadcasts, actual audience numbers may be higher.”
  • They tell members of Congress that keeping shortwave broadcasts to China imposes significant opportunity costs on U.S. strategic interests because the continued investment in SW depletes resources that could be invested more effective media platforms and technologies that are the choice of most Chinese citizens.
    The problem with this line of reasoning is that the current team of BBG officials has not been able to take advantage of these opportunities because they don’t know how and because the potential for expanding their Internet audience is extremely small no matter how much taxpayers’ money they plan to spend on advertising in China and Russia, which is what they do. They could not increase their Internet reach it in Russia and they will not be able to do it in China. Their Internet audience in Russia is still and will continue to be at “trace” level, as it will be in China, no matter how much money they intend to spend. They just fail to point this out to members of Congress.
  • According to BBG officials, the expected savings from the proposed radio cuts will be about $8 million (about $4.9 million in personnel costs and $3.2 million in transmission costs). The real beneficiaries will no longer be Chinese-speaking human rights journalists in the United States, who will be laid off, but private contractors, including advertising agencies in China The real damage will be the loss of the ability to demonstrate continued U.S. commitment to human rights and the loss of a platform for pro-democracy supporters in China, a platform that cannot be easily blocked or silenced.
  • The argument that the Chinese government would want the U.S. to continue shortwave broadcasts because they are supposedly ineffective and a waste of money is completely false. BBG officials fail to understand the desperation of those who seek information and the psychology of authoritarian governments who live in fear of being deposed with the help of outside radio, TV, and Internet. If these arguments were true, the Chinese government would not bother to jam VOA and RFA shortwave broadcasts. Tibetan monks would not have protested on Capital Hill against cuts in shortwave broadcasts to Tibet, which had been proposed earlier by the same BBG bureaucrats who are now pushing for cuts in radio broadcasting to China and who outsourced the hosting of VOA websites to outside contractors.
  • The Chinese government has demonstrated its ability to block the Internet at the time most convenient for them. It does not take a genius to figure out that it will be the most inconvenient and dangerous time for the United States and for pro-democracy supporters in China. The BBG executives, who could not protect VOA websites from a cyber attack by Iranian Islamists, want the United States to take this risk.
  • Depriving the Voice of America of shortwave radio capability in China is especially misquided since VOA has a bigger brand recognition among the Chinese population, and in a crisis, they are far more likely to turn to VOA for news from the United States just as they now listen more frequently to VOA radio. There is no good reason why both VOA and RFA should not keep all of their program delivery options open and to share both Internet and shortwave delivery resources. There is no advantage to only one broadcaster using radio. There is certainly no advantage to denying radio program delivery to the one broadcaster who now has a larger radio audience.

###

February 28, 2011

Open Letter to Members of House Appropriations Committee

Dear Members of Congress:

This letter is to request your strong support to restore the budget for Voice of America Cantonese Service and Voice of America Mandarin Service in the FY 2012 Budget.

We object to the proposal by the Broadcasting Board of Governors (BBG), which serves to manage Voice of America (VOA), to eliminate the entire VOA Cantonese Service, as well as eliminate the positions of more than half of the VOA Mandarin Service staff members.

This egregious effort to disappropriate funding from VOA will effectively eliminate the purpose of the Congressionally mandated Public Law 94-350 to the people in China who speak Cantonese and Mandarin to be provided with news broadcasts that promote freedom and democracy.

This target against Voice of America – right on the heels of PRC President Hu Jintao’s recent visit to the United States – is nothing less than a concession that will dismantle America’s commitment to broadcast news from the United States. During the same time of this funding cutback, the PRC intends to spend more than a billion dollars to enhance their propaganda goals in the United States.

This campaign against Voice of America comes during the PRC’s media crackdown on stories against Nobel Peace Prize Laureate Liu Xiaobo. It comes during a time when PRC’s media has blocked news about uprisings in Egypt and Libya. It comes during a PRC crackdown against any stories shared about the blind lawyer Chen Guangcheng, and all prisoners of conscience in China.

We implore you to restore the FY 2012 Budget funding for the Voice of America’s Mandarin and Cantonese Services so Voice of America can continue to fulfill its mandate to provide a balanced and comprehensive view of significant American thought and institutions; and to clearly present the policies of the United States to the people of China.

Respectfully,
Harry Wu, Laogai Research Foundation
Justin Yu, Chinese The Chinese Chamber of Commerce in New York
Ann Lau, Visual Artists Guild
Ann Noonan, Free Church for China
Bob Fu, China Aid
Anna Cheung, Alliance for Hong Kong Chinese in the US
Peggy Chane, Visual Artists
Reggie Littlejohn, Women’s Rights Without Frontiers
Ganden Thurman, Tibet House
Jeremy Taylor, Free Burma Alliance
Ethan Gutmann. Recipient Tiananmem Spirit Award
Joe Brown, Pasadena NAACP
Jonathan Cao, Chinese Coalition for Citizens’ Rights
Juntao Wang, National Committee Democratic Party of China
Robert A. Senser, Human Rights for Workers
Jing Zhang, Women’s Rights in China

###

This report was first published by TedLipien.com TedLipien.com, Truckee, CA, March 1, 2011 — In this series of analyses for Free Media Online (FreeMediaOnline.org).

U.S. International Broadcasting in Crisis– Ted Lipien, former Voice of America acting associate director, examines recent Broadcasting Board of Governors’ decisions, with a focus on the latest controversial plan to completely eliminate Voice of America on-the-air radio broadcasts to China.

  • Share/Bookmark